<nettime-ann> Author of Steve Jobs' IJoC Essay Interviewed

["Arlene Luck" <aluck@asc.usc.edu>]

.
On Sunday, October 11, 2015, Michael Bower, producer of CBS/KCBS Radio News
interviewed Thomas Streeter, professor of sociology, University of Vermont
on his essay âSteve Jobs, Romantic Individualism, and the Desire for Good
Capitalismâ  that published in the International Journal of Communication.

The film, Steve Jobs, released October 9 retells a story first emerged in
the 1980s, a story that over the decades has repeatedly offered the public
details about Jobsâ oracular marketing style, rock-star arrogance, and
business successes, debates about the exact nature of his âgenius,â and
a fascination with his bad behaviors.

Professor Thomas Streeterâs essay explains how that story and its
repetition tell us more about the culture than the man. Building on previous
work about the rise of âromantic individualismâ as an organizing
mechanism for high-tech capitalism, this essay focuses on the latest
outpouring of discourse about Jobs since his death in 2011, analyzing both
its continuities with past cultural forms and what it is about the present
moment that has intensified the discourseâespecially the post-2008 crisis
of confidence in financial capitalism. Among other things, the tale offers
the appealing, if ultimately unrealistic, hope of a capitalism with
integrity, of a one-percenter who deserves it. 

We invite you to read Tom Streeterâs essay at
http://ijoc.org/index.php/ijoc/article/view/4062/1473

Larry Gross

Editor
International Journal of Communication (IJoC)
USC Annenberg Press
University of Southern California
http://ijoc.org/



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