[Nettime-bold] hard times for etoy too!

[Reinhold Grether <Reinhold.Grether@uni-konstanz.de>]

looking at NASDAQ with an eToys' share prize at
twenty-eight cents in the moment you may feel happy.

but think twice. eToys has to capitalize its assets:
the brand (eToys), the domain name (etoys.com)
and the customer files.

to ransack etoy.com would improve their selling
position a lot. they've legal arguments just to try this.
in the background the eToys-etoy-conflict has
never been solved. it gloomed all over the last
year. of couse, with its newly legalized US trademark,
etoy is by far better positioned as last year. otherwise,
the other side can forget about public opinion.

worse for etoy a former employee who left the
company two-and-a-half years ago obtained
(with money from whom???) etoy trademarks
all over Europe.

so etoy has to fight against over- and underground
ecommerce at the same time.


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