[Nettime-bold] i3 Village and Conference at Orbit/Comdex Europe Basel Sept. 25-28

["geert" <geert@desk.nl>]

From: "Strebel Barbara" <bstrebel@messebasel.ch>
Sent: Tuesday, September 25, 2001 4:22 AM
Subject: i3 Village and Conference at Orbit/Comdex Europe Basel Sept. 25-28

ORBIT / COMDEX  Europe E- Business Congress 2001 26- 28 September
http://www.messebasel.ch/orbitcomdex

People and machines: who is driving whom?
14:30 - 17:00  Friday Sept 28 Convention Center Messe Basel
http://www.i3net.org/ac2001/orbitcomdex
Visit the i3 Research Village in Halle 5
17-18:00  an Ap�ro  will be  offered by Xerox   http://www.xerox-iss.com
The Conference: Hands-On Workshop ( W5  250.- Sfr.)

Years ago, car manufacturers introduced a voice system that said, "fasten
your seat belts" when needed. The drivers and their passengers hated it. On
the other hand, we are all charmed by gadgets: from the tamagoshi to the
walkman, from games to kitchen utensils. Technology is enchanting us. The
conference questions how we, as humans accept technology and react to it
rather than what new gadgets can be put together. Even more, how can we
design technology that people accept rather than hate? This tension is at
the centre of i3's preoccupations. i3 organises this conference within the
E-Business congress of Messe Basel to explore these issues. The speakers
will present experiences and insights in this situation, based on their
wide-ranging and interdisciplinary experiences.

The conference will begin to answer the following questions:

. Who leads: the technology or humans?
. How do we live with technology? Why is GSM widely accepted and the
electronic book much less?
. How do we decide which technology to deploy? Are market forces the only
forces to reckon on?
. How do we build our future?

To begin the conference two world-renowned researchers present their view on
the subject. After which a panel will discuss these points and will provide
glimpses of the wider i3 experience: making, playing, thinking, applying and
using.

Presenations:  Prof.Richard Noss (Chair)  London Uni.
Prof. Stephen Hepell, Dir. of Ultralab, Anglia Polytechnic Uni.
Derrick de Kerckhove, Director, McLuhan Program in Culture and Technology

Panel  Participants:
Prof. Celia Hoyles, Uni. of London, Chair of Joint Mathematical Council of
UK
Irene Mavrommati, Project Manager, CTI, Patras, Greece DC project e-Gadget.
Professor Phil Ellis, University of Sunderland, i3 Project :Caress
Dr. Jean Schweitzer, Siemens Luxemburg i3 project: Magic Lounge
Prof. Nicholas Charles Henri Balacheff, Uni. of Grenoble
Moderator : Dr. Mimo Caenepeel, Uni. of Edinburgh, Editor of i3 magazine
Presentations : Professor Richard Noss, London University.  i3 Project
Playground
Chair: Professor, Stephen Hepell, Ultralab, Anglia Polytechnic University:
i3 Project Etui

E-people? It's a people thing

So many technology developers miss a central concept about the use of their
designs? People develop new capabilities in reaction to the tools and
environment they find themselves in and it is thus people who shape their
use of the technology and who subvert it for their own needs. Of course,
many past technologies have distorted our behaviours and clouded our
expectations, but when they have trapped us in their own limitations they
have either been rejected or their use has needed reinventing by people.When
technologies have enhanced our capacity to create our own content or produce
our way out of technological straitjackets, then they have proved to be
highly successful. This is why, with newly emerging technologies, content
isn't king, but communities might be sovereign.
This isn't about delivery technology, if content was important then we would
only build libraries, not schools. People are reaching out to be engaged,
involved and to participate. They are reclaiming their entitlement to
narrative control. These matters are crucial for the future of
telecommunications, broadcasting, learning and the economic potential
emerging technologies and are explored in this presentation.




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