geert on Sat, 16 Feb 2002 03:55:02 +0100 (CET) |
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[Nettime-bold] from the dotcom observatory |
hi all, it's been a busy period, here at the observatory. Where to start? The Enron case has turned into a mega/meta dotcom bust of yet unknown proportions. >From early on, during dotcommania, it was becoming clear what crucial, manipulative role auditing / consultancy / accounting firms such as Andersen were playing. With the VC they were the most pushing and hyped up types and had an incredible strategic knowledge, going from one company, preparing for their IPO, to the next. However, calls to regulate (let alone criple) this industry were not heard al that much once the tech wreck set in. Apparently the dotbombs were too tiny, and not significant enough. It had to take major bankrupcy scandals in other sectors in order to give people a general wakeup call about the speculative nature of contemporary capitalist accounting practices. In Australia for instance there are three (or more) cases all pointing in the direction of fraudulant auditing: the collaps of the second biggest insurance firm HiH, the telco One.Tel and Ansett airlines. But it was only the Enron case in the USA which has drawn the attention of the global news media to the accounting issue. In this edition there are only a few ENRON pieces. I am trying to keep up with all the ENRON-related material but it's hard. The rest of this issue is dealing with various dotcom reconstructions and shifts in ideologies. Don't forget to read the piece of Kevin Kelly, one of the most aggresive pushers of dotcom schemes, now turning religious (which he always was, anyway). It's a classic case for psycho analysts, comparable to former communistists and others, like Milosevic, so skilled in the denial of the their own role in history. 1. This Time it's Different-Dotcom Documentary on ABC (Australia) 2. PBS Dot Con Documentary 3. Kevin Kelly: The Web Runs on Love, Not Greed 4. Global Crossing hits the Iceberg 5. Ditherati, January 30, 2002 6.Drudge Report on Global Crossing Bankrupcy 7. Richard L. Berke: Greed, Pain, Excesses (NYT) 8. David Shaw: Media Missed Clues to Enron's Troubles (LAT) 9. Evolution, Enron-style by Amol Sarva (salon.com) --- This Time it's Different Dotcom Documentary on ABC (Australia) http://www.abc.net.au/4corners/dotcom/default.htm It became like capitalism on steroids." An insider recalls the days of dotcom euphoria when the world just couldn't get enough of companies that held so much promise but did so little business. A year on from the height of dotcom delirium, it's time to assess what drove the boom and subsequent - some say inevitable - bust. Four Corners asks how fortunes and nest eggs were lost and what lessons can be extracted from the rubble. Business reporter Ticky Fullerton tells the story of the dotcoms by retracing the wild journey of Spike, a creative Australian outfit whose internal credo was "We're Spike, you're not!" Led by the mercurial Chris O'Hanlon, Spike rode the hype and exuberance of the boom before crashing back to earth. It was one of many operations in which paper millions were made overnight and vanished just as quickly. "The whole investment premise for Internet stocks was pay through the nose.and don't worry about it because there will be a bigger idiot than you who will actually pay a higher price than you did," says one analyst. Another insider paints a word picture of boardroom meetings with mining executives chasing a piece of the action: "There would be the rubescent-faced, advanced waistlined, resplendent silk-tied mining veterans who of course were only too capable of extolling the virtues of the boom at large, but invariably when the questions became more specific they deferred to an individual almost in the shadows, who invariably was thinner, more pallid and much more young who would be their IT geek." --- 2. PBS Dot Con Documentary Shown recently in the US, "Dot Con" on the PBS TV channels. http://www.pbs.org/wgbh/pages/frontline/shows/dotcon "For the last year and a half, both government regulators and private attorneys have been investigating whether the go-go markets of recent years were steeped not just in excessive speculation but fraud, whether investment bankers and brokerage houses concealed conflicts of interest and deliberately manipulated stock prices. Did the biggest names on Wall Street violate the public trust?" Dot Con Original airdate: January 24, 2002 Written and Produced by Martin Smith Co-producer Saran Silver NARRATOR: Buried in the debris of September 11th are the case files of a wide-ranging investigation by the Securities and Exchange Commission involving some of the biggest banks on Wall Street. Now those cases are being reassembled and pursued. Tonight on FRONTLINE, the story of a scandal, an investigation delayed but not destroyed. There's hope on Wall Street that the worst is over, that last year's market collapse and the September 11th attacks are history, that in the new year, investors will forget the past, regain their faith and come back strong. But a shadow still hangs over Wall Street. For the last year and a half, both government regulators and private attorneys have been investigating whether the go-go markets of recent years were steeped not just in excessive speculation but fraud, whether investment bankers and brokerage houses concealed conflicts of interest and deliberately manipulated stock prices. Did the biggest names on Wall Street violate the public trust? MEL WEISS, Attorney: CS First Boston, Goldman Sachs, Morgan Stanley, Merrill Lynch- I mean, these are the biggest players. And that's what makes this so shocking, that it could infect even institutions of that size. These are revered institutions in Wall Street. ARTHUR LEVITT, Former Chairman, SEC: A bubble environment brings out the basest qualities of all the players. The kinds of guidelines that monitor corporate behavior tend to be more flexible at a time of excess, and it feeds upon itself. NEWSCASTER: This was generally a good day for investors- NARRATOR: Just a couple of years ago, Americans sat mesmerized as the investment bank's stock analysts went on television and touted stock after stock after stock. HENRY BLODGET, CIBC Oppenheimer: AOL, Yahoo, Amazon.com- ANTHONY NOTO, Goldman Sachs: EToys has really created a very strong brand awareness- NARRATOR: It was Wall Street's version of a telethon. SASHA SALAMA, CNNfn: Broadcast.com shot up today- BILL TUCKER, CNNfn: Looks like we're on track to hit a billion shares today. PETER JENNINGS, ABC News: Internet stocks drove a powerful surge on Wall Street today. The Dow- NARRATOR: At the heart of it was the mad scramble by bankers and venture capitalists to take hundreds of unprofitable young Internet companies public. JAY HOAG, Technology Crossover Ventures: But I think the long opportunity really is to bring the customer interface to your doorstep. BETSY STARK, ABC News: Some say the Internet is so revolutionary that the usual roles for valuing a stock, such as revenues and earnings, no longer apply. NARRATOR: Over and over again, scenes like this one would play out at the dot-coms. On the day their company's stock went public, employees would watch the value of their stock options soar, making paper millionaires out of many of them. Between 1990 and mid-2000, more than 4,700 new companies debuted on America's stock exchanges. MIKE LEE, Venture Capitalist: The conclusion we came to, rightly or wrongly so, was that the Internet was going to fundamentally change the way business was run across the board, in every sector of business. LISE BUYER, Former Stock Analyst: Everybody thought they could get rich quick, everybody across, from retail investor to investment bank. We had this period where money was growing on trees, which is totally cool while it's going on. ELOAN EXECUTIVE: We are now up to 34! The daily volume 3.7 million shares. We are almost a $2 billion company! NARRATOR: This company, ELoan, opened at $14 a share and closed at $37, a first-day gain of 164 percent. As investors clamored for more, bankers - who make a hefty 7 percent fee on all the new public offerings they underwrite - eagerly trolled for new Internet companies. MICHAEL BARACH, Former CEO, MotherNature.com: The day that we moved into our offices, we started getting calls from investment bankers inquiring as to what our thoughts were on raising additional capital or going public. This is before we had furniture. Literally, we had boxes for our desks, and we were sitting on the floor. NARRATOR: Michael Barach was CEO of MotherNature.com. MICHAEL BARACH: There was that level of buzz in the overall public markets at the time. And you laugh about it. You're sitting there with your box going, "Should I buy furniture, or should I talk to the investment banker about going public?" BRIAN NESMITH, CEO, CacheFlow: Going public at that time, in my mind, is probably almost exactly the same as if I was raising a first or a second round of venture capital. There's a lot of unproven elements. NARRATOR: Brian NeSmith was head of an Internet technology company called CacheFlow. BRIAN NESMITH: I haven't proven that we can be profitable. I haven't proven that I can really grow the revenue. I don't have all the members of the management team. The product may even still have some technology issues that we have to validate. And effectively, the way I started to think of it is, we had millions of investors that started acting like venture capitalists, and they're not necessarily very smart ones. They don't do the due diligence. They don't do the fundamental work. LISE BUYER, Former Stock Analyst: There were so many deals that went through during, you know, '99 and 2000. And the hardest part - for both sides, for bankers and analysts - the hardest part was that a lot of companies that looked like there was no there there, were getting out into the marketplace and going to the moon. NARRATOR: It could be as simple as adding a ".com" to your name while making a few Internet-sized promises. SETH WERNER, Mortgage.com: As we like to say, one day we will touch every mortgage in America. NARRATOR: When Seth Werner changed the name of his First Mortgage Network to Mortgage.com and went on the Net, the estimated market value jumped from $100 to $800 million. SETH WERNER, Former CEO, Mortgage.com: We went around to all of the underwriters, the largest underwriters in the country, the most prestigious by anybody's count. Every one of them was suggesting that this was a wonderful time to take a company like ours public. NARRATOR: Helping taking companies public is one of the most profitable businesses investment banks have. And naturally, we wanted to talk to the investment bankers about the process. We called and we wrote lettersd, but Goldman Sachs, Credit Suisse First Boston, Bear Stearns, Merrill Lynch and Morgan Stanley all said that they didn't want to talk. [Morgan Stanley television commercial] ANNOUNCER: Trust. We are not born with- NARRATOR: These institutions have been asking us to trust them for a long time. ANNOUNCER: Trust must be earned. Trust must be proven. NARRATOR: But what has been obscured behind the veil of advertising rhetoric and images is how the nature of their business has changed. ANNOUNCER: And that is why we measure success one investor at a time. JOE NOCERA, "Fortune" Magazine: When did things change? I can tell you the exact day it changed. The world changed on May 1, 1975, May Day, because that was that the day commissions were deregulated. NARRATOR: Joe Nocera is an editor and writer at Fortune magazine. JOE NOCERA: As commissions went down, suddenly, you had to find some other way to make money for the house. NARRATOR: These institutions, once primarily thought of as brokerage houses, used to make their big profits by offering advice to clients on what stocks to buy or sell and then charging commissions on those transactions. But when deregulation forced commission rates to drop, they began to rely more on the money they made from investment banking. In the '80s, it was mergers and acquisitions. Then in 1995, along came the Netscape initial public offering, or IPO. The company was less than 18 months old, had little revenue and no profits. Its debut would change everything. JOE NOCERA: In 1995, Netscape goes public. It's the first big- it- nobody expects what happens at Netscape. It's the first big pop stock. It was just, "Whoa!" You know, "What was that all about?" And suddenly, if you're an investment bank, you realize that this is something that can be taken advantage of. BILL HAMBRECHT, CEO, WR Hambrecht & Co., Investment Banker: It was very hard to justify the price of it on any rational economic benchmarks that you usually use. NARRATOR: Bill Hambrecht was the one investment banker who did talk to FRONTLINE. He's an industry veteran who specializes in technology companies and was one of the bankers who took Netscape public. BILL HAMBRECHT: There was this perception that, "Oh, boy. I've got to get into these early-stage Internet companies" because the first wave of early-stage Internet companies, starting with Netscape, did very well for customers. NARRATOR: After Netscape, hundreds of new startups suddenly sprouted up in California's Silicon Valley, companies like Yahoo, Ebay and Excite. New companies are usually never profitable. But they usually aren't offered to the public until they are. KARA SWISHER, "Wall Street Journal": Most companies in Silicon Valley used to take, you know, six or seven years of losses to finally go - to get to profitability, and then a little bit longer to go public. So there was- you know, there was a more measured quality of moving these companies into the public space. NARRATOR: Kara Swisher writes a column for The Wall Street Journal and served as a consultant to FRONTLINE on this project. KARA SWISHER: Presumably, the people that are in the public markets, they're buying fully-baked companies. And these weren't even- these weren't even in the oven for 10 minutes, these kind of things. They were not even close to being baked, and they were offering them up as cooked. NARRATOR: In Silicon Valley, the investment banks have long relied on a group of venture capitalists, or VCs, to find and nurture the companies the banks would then bring public. After Netscape, a new class of more aggressive venture firms appeared. Jay Hoag founded Technology Crossover Ventures in 1995. JAY HOAG, Technology Crossover Ventures: I think what Netscape triggered was a sense that you didn't have to be profitable to go public. But if you were growing fast enough, at some point in the future, you would- you know, you would grow into profitability. And you know, it unleashed a lot of different things, including huge numbers of IPOs, a really big up cycle in venture funding, and to some extent, some bad ideas. NARRATOR: During the tech bubble, Hoag's firm, TCV, put up impressive returns, posting over 100 percent gains in their portfolios for several years running, one of the best investing records in Silicon Valley. In mid 2000, TCV was able to attract 1.6 billion investor dollars to form the largest technology venture capital fund in U.S. history. But unlike traditional venture firms that invest early in companies and bring them up slowly, TCV invested in many companies just months before their IPOs. We asked Jay Hoag and his partner, Rick Kimball, if they now think it was appropriate to rush such young companies to market. JAY HOAG: All these businesses that are losing money have to be financed. You have to go get money somewhere. At that point in time, what the market was saying was you should go get basically almost free capital, and in the process, go public. So as a board member, the decision would be very tough to not push a company toward an IPO. NARRATOR: The problem was that many of the people who bought TCV-backed companies in the public markets - or as the insiders call it, the "aftermarket" - lost big. KARA SWISHER: There was a banker taking a company public, a pretty prominent banker. And he sent me the prospectus for the company. And the company had no revenues. There was no money coming in. Like, they had no customers. And they were taking it public. And he said, "What do you think?" And I said, "I'm looking out my window, and there is a grandmother on the street with a- with a purse. And I bet if I go mugged her, we could go do it together right now, because that's what you're doing. You're mugging the public." MARTIN SMITH, FRONTLINE: Do you believe there was inappropriate transference of risk to the public? RICK KIMBALL, Technology Crossover Ventures: You know, I- we can't- words like "inappropriate," I- you know, I don't feel in a position to make a value judgment about what is, quote, "appropriate," versus what is- is inappropriate. [Credit Suisse First Boston television commercial] CABBIE: Where to, sir? PASSENGER: Airport. NARRATOR: New companies kept going public, whether it was appropriate or not. PASSENGER: An IPO would really put us on the map. NARRATOR: The process began with calling the bankers. PASSENGER: There are no trade-offs. Are we going to make it? CABBIE: Don't worry. We'll get you there. MICHAEL BARACH, Former CEO, MotherNature.com: What you do is, you invite the bankers who've expressed interested in to talk to you at a board meeting. And they- they pitch their services. It's called a "bake-off." And so in- I believe it was June, we had a board meeting where we had a number of investments bankers who came in and pitched our board. BRIAN NESMITH, CEO, CacheFlow: You're looking at past reputation. What position do they have in the investment community? What- how much are they willing to stand behind what they're doing in this environment? And a lot of it, too, is it's a name for you. LISE BUYER, Former Stock Analyst: If it's a good, solid company with solid backers, you know, CSFB and Morgan Stanley and Goldman Sachs, they'll all want to take them public. SETH WERNER, Former CEO, Mortgage.com: The top companies in the running for our consideration were Lehman Brothers, Merrill Lynch, Morgan Stanley, Goldman Sachs and CS First Boston. NARRATOR: Once a bank is selected, the bankers take the company on a two-week whirlwind tour, visiting the big mutual funds and other big-money investors, making their pitches, lining up buyers for the IPO. It's called a "road show." BRIAN NESMITH: The road show is just a repetitious repeat of the message that you're trying to help investors understand about the product. The bankers then take you out. And it's done as a very condensed event. It's anywhere from a two to a three-week process. We started in New York, then, you know, Boston, Philadelphia, Washington, Chicago, Minneapolis, Houston, Dallas, San Francisco, Los Angeles. DAVID SIMINOFF, The Capital Group: And the poor company for two weeks is in meetings from 6:00 in the morning until 7:00 at night, back to back, you know, doing meetings with all these various institutional investors, pitching their story. NARRATOR: David Siminoff is a money manager for The Capital Group, which oversees the American Funds, one of the largest mutual fund families in the world. DAVID SIMINOFF: So what happens is a sales trader will call and say, you know, "I have an IPO that you ought to look at. And they're coming around," you know, April 7th. And they're going to be in San Francisco. Can you sit down and meet with them an hour and hear their story?" MICHAEL BARACH: You could put me in front of a human being or a mannequin or a gorilla, [laughs] I was going to go through the same pitch. Of course, I had to be responsive to their questions, but I'm just there to sell. You know, pull the string and I'm selling. BRIAN NESMITH: In the end, what CacheFlow wanted to get out of the IPO was a half dozen institutional investors that believe - believe in what you're doing, believe in the company, believe in the management team - and are not only going to be purchasing the IPO but are going to be long-term accumulators of the stock. WILLOW BAY, CNN "Moneyline": In tonight's "Moneyline Movers," CacheFlow up 102 and three eighths in its stock market debut. The networking equipment maker enjoyed one of the best opening days ever, the stock trading at five times its offering price. NARRATOR: CacheFlow was a huge hit. And theirs remains one of the top 10 biggest first-day pops of all time. BRUCE FRANCIS, "Digital Jam": Akamai is Hawaiian for "cool," but investors- NARRATOR: Hot IPOs became a staple of the technology telethon. BRUCE FRANCIS: Shares of the web technology company soared more than 450 percent- CNN REPORTER: -the stock that stole the show today. It is called Freemarket. NARRATOR: The pops gave the companies publicity but not much more. CNN REPORTER: -came public today, selling shares to the public. And take a look at what this stock did, up 482 percent or so! JOE NOCERA, "Fortune" Magazine: If the investment banks had been doing their job the way they were supposed to be doing, if they really had the best interests of their companies at heart, you would have never seen the situation where stocks- where IPOs go up 200, 300, 400 percent on the first day. I mean, that is a crime. STEVE YOUNG, "Digital Jam,": Priceline.com is the latest beneficiary of the Internet stock craze. Shares of the Internet commerce company debuted at $16. They closed at $69, a rise of over 330 percent. JOE NOCERA: The famous case is Theglobe.com, which I believe went up over 500 percent on the first day. And it was, like, "Oh, my God. Look at that! Look at that!" CNN REPORTER: Earthweb was up 379 percent and Theglobe.com, which only traded one day, gained 606 percent on the week! JOE NOCERA: What is the reason you have an IPO? It's to put money in the coffers of the company. That's the reason you do it. When you have a situation where it's going up 300 percent on the first day, that's 300 percent that the company is not getting. WILLOW BAY, CNN "Moneyline": The Amazon.com of drugstores went public today in the latest smashing Net debut. Drugstore.com nearly tripled in price. NARRATOR: Individual investors did not benefit much from these big pops, either. That's because almost all of the IPO shares had already been allocated to big mutual and hedge fund investors during the road show. CNN REPORTER: Shares of the online pharmacy exploded on their debut trading day- NARRATOR: Then, when the stocks skyrocketed, the institutional managers sold immediately. It was called "flipping." DAVID SIMINOFF: In a four-year period, I saw over 500 IPOs. We probably owned 200 or 250 of them for 10 minutes, many of them for 10 minutes, you know, where they would- at $8 or $10 a share, you thought, "O.K., I can understand how this can compound at 20 percent a year if they hit their target." But when the first print of the IPO was $95, it was very easy to sell. KARA SWISHER, "Wall Street Journal": You get them for $15 dollars, and they go up to a $126, and you sell them. And of course, everybody wanted them because it was a sure thing. There was no way you could lose money because every time one of these companies went public, they- they shot up by, you know, 500, 600, 700 percent. So really there was no way to lose money. [www.pbs.org: Take a closer look at the IPO game] BRIAN NESMITH, CEO, CacheFlow: The great majority of the people that we saw on the road show bought the stock at the IPO and flipped it that same day or flipped it within a couple weeks. NARRATOR: Silicon Valley's undisputed king of IPOs was banker Frank Quattrone. His star rose while at Morgan Stanley, where in 1995 he made IPO history when he took Netscape public. He was one of the first Wall Street bankers to set up an office in Silicon Valley, and he made big impression. KARA SWISHER: He was sort of this larger-than-life figure in the Valley who had some huge successes and was considered sort outrageous and opinionated and aggressive and sort of swashbuckling. He has that swashbuckling reputation. SUSAN PULLIAM, "Wall Street Journal":: I think he really identified much more with the Silicon Valley entrepreneur than his investment banking cohorts back in New York. etc. please go to http://www.pbs.org/wgbh/pages/frontline/shows/dotcon/etc/script.html if you would like to read more. --- 3. Kevin Kelly: The Web Runs on Love, Not Greed (this article appeared in the Wall Street Journal on January 4, 2002) Right on cue, the demise of the dot-com revolution has prompted skepticism of the Internet and all that it promised. An honest evaluation would have to admit it has been a very bad year for hip startup companies, hi-tech investors, and hundred of thousands of workers in the technology field. Three trillion dollars lost on Nasdaq, 500 failed dot-coms, and half a million hi-tech jobs gone. Even consumers in the street are underwhelmed by look-alike gizmos and bandwidth that never came. The hundreds of ways in which the Internet would "change everything" appear to have melted away, or to have not happened at all. As the end of the year approaches a collective New Year's resolution is surfacing: "Next year, next time, we won't believe the hype." This revised view of the Internet, as sensible as it is, is a misguided as the previous view that the Internet could only go up. The Internet is less a creation dictated by economics than it is a miracle and a gift. Netscape's legendary IPO in 1995 launched the web in the mind of the public. That jumpstart happened not much more than 2,000 days ago. In the 2,000 days since then, we have collectively created more than 3 billion public web pages. We've established twenty million web sites. Each year we send about 3.5 trillion email messages. If we could return back time a mere 6 years ago and ask anyone, even a geek, whether we could create 3 billion interactive, graphically rich, hyperlinked text pages on every subject known to humans, they would have frankly told you it was impossible. I would have told you it was impossible. Send 3 trillion emails? Where is the time even to push the send button? Who is going to pay for the creation of 3 billion web pages, each one which must be designed and coded and hosted? The economics of this don't work out. In 2,000 days? It's impossible. Yet, here at the end of a very bad year, this web is alive and still growing. It looks like a miracle. In our disappointment of grand riches, we have failed to see the miracle on our desks. Ten years ago, it was easy to dismiss visions of a wondrous screen in our homes that would provide the whole world in its magical window. The idea of a universal information port was considered uneconomical, and too futuristic to be real in our lifetimes. Yet at any hour of today, most readers of this paper have access to the full text of the Encyclopedia Britannica, precise map directions to anywhere in the country, stock quotes in real time, local weather forecasts with radar pictures, immediate sports scores from your hometown, any kind of music you could desire, answers to medical questions, hobbyists who know more than you do, tickets to just about anything, 24/7 e-mail, news from a hundred newspapers, and so on. Much of this is for free. This abundance simply overwhelms what was promised by the most optimistic guru. Why don't we see this miracle? Because large amounts of money can obscure larger evidence. So much money flew around dot-coms, that it hid the main event on the web, which is the exchange of gifts. While the most popular 50 websites are crassly commercial, most of the 3 billion web pages in the world are not. Only thirty percent of the pages of the web are built by companies and corporations like pets.com. The rest is built on love, such as care4pets.com or responsiblepetcare.org. The answer to the mystery of why people would make 3 billion web pages in 2,000 days is simple: sharing. While everyone was riveted by the drama of companies such as pets.com, we overlooked the steady growth of enthusiast sites and governmental depots such as Usenet and nasa.gov, to name some larger ones. As the Internet continues to expand in volume and diversity without interruption, only a relatively small percent of its total mass will be money-making. The rest will be created and maintained out of passion, enthusiasm, a sense of civic obligation, or simply on the faith that it may later provide some economic use. High-profile portal sites like Yahoo and AOL will continue to consolidate and demand our attention (and maybe make some money), while millions of smaller sites and hundreds of millions of users do the heavy work of creating content that is used and linked. These will be paid entirely in the gift economy. Will we ever appreciate this web woven out of love and greed for the fabulous miracle it is? Perhaps as more of the world wins access to it, and more of our books, and movies, and history are added, we will come to see it as a dream come true, a collective dream created by people like you and me, sharing what they love. Who would have guessed that at the end of a harrowing year, the heart of this gift and miracle already beats? Upcoming Book: ASIAN GRACE, all images, no words, from Taschen, spring 2002. Newest Project: Long Bets, ask me about it. Official Website: http://www.kk.org Current Passion: All Species Inventory http://www.all-species.org Previous Book: NEW RULES FOR THE NEW ECONOMY, in 9 languages. Old Book: OUT OF CONTROL, free text at http://www.kk.org/outofcontrol/index.html First Love: WHOLE EARTH CATALOG: Editor/Publisher http://www.wholeearthmag.com Former Passion: Editor, WIRED magazine http://www.wiredmag.com --- 4. Global Crossing hits the Iceberg M E D I A U N S P U N What the Press Is Reporting and Why www.mediaunspun.com Friday, February 1, 2002 TOP SPINS ~~~~~~~~~ * Global Crossing Hits the Iceberg Media Unspun likes a challenge, so we're going to talk about Global Crossing's big bankruptcy mess without comparing it to Enron. This message will self-destruct in five seconds. The telecom filed Chapter 11 on Monday, then two Asian companies swapped $750 million for a big stake in it (we're not the only ones who like a challenge). Business Week argued that the investment won't be enough to save Global Crossing, citing discount-demanding clients, not enough corporate customers, stock in the 30-cent range, and -- oh yeah -- bankruptcy proceedings. There was more fun in Friday's Wall Street Journal. Lucent says Global Crossing owes it at least $123 million, not the $31 mil listed in the bankruptcy filing. (Would Lucent even notice a few extra missing million?) Also, New York legislators asked for a state investigation into Global Crossing's recent lockdown, when the company prevented its workers from selling company shares in their 401(k) plans. That's legal, but, like listening to the A*Teens, maybe it shouldn't be. The AP reported that a former Global Crossing VP warned the company's top lawyer that GC was fudging its financial results. Global Crossing's response: not true, and the VP tried to blackmail us. Speaking of white- collar crime, a few outlets noted that Global Crossing's founder, Gary Winnick, used to work for securities fraudster Michael Milken. A December article in Business 2.0, when not slamming GC's business model, chronicled Winnick's dodgy spending decisions: He once had three CEOs on the payroll, reportedly bought a Bel Air estate for $40 million and gave one departing exec a severance deal that included a $20,000/month Manhattan apartment. Kind of brings new meaning to the phrase "I gave at the office." Global Crossing's bankruptcy brought new attention to its political connections. The conservative Washington Times reported that the chairman of the Democratic National Committee made millions off GC stock, Winnick donated money to help build Clinton's presidential library, and, if you make it to the last two paragraphs, GC gave a ton of money to Republicans. The Drudge Report focused on Global Crossing's Clinton ties (shock!). The definitive article on GC's bipartisan palm-greasing came from Thursday's L.A. Times. Finally, guess who Global Crossing's auditor was? That's right, Arthur Andersen. There's no evidence they cooked the books, but if we were Arthur Andersen, we'd change our name. - Jen Muehlbauer A Port in the Storm for Global Crossing? http://www.businessweek.com/bwdaily/dnflash/jan2002/nf20020129_1781.htm Lucent Says Global Crossing Owes More Than Is Listed in Court Filing http://online.wsj.com/article/0,,SB1012536434520077440,00.html (Paid subscription required.) Embarrassment for Andersen after Global Crossing files for Chapter 11 http://news.independent.co.uk/business/news/story.jsp?story=116990 Global Flameout http://www.business2.com/articles/mag/0,1640,36166,FF.html VP warned Global Crossing about accounting practices (AP) http://www.nj.com/newsflash/business/index.ssf?/newsflash/get_story.ssf?/cgi -free/getstory_ssf.cgi?f0004_BC_GlobalCrossing-Accoun DNC chief profited from bankrupt firm http://www.washingtontimes.com/national/20020129-95428706.htm Intrigue Surrounds $400 Million Government Award To Global Crossing http://www.drudgereport.com/mattgc2.htm Global Crossing Became a Top Contributor Fast http://www.latimes.com/business/la-000007755jan31.story?coll=la%2Dheadlines% 2Dbusiness The Mother Jones 400 http://www.motherjones.com/web_exclusives/special_reports/mojo_400/communica tions.html --- 5. D I T H E R A T I SEC TO INVESTORS: "RTFM!" "In a perfect world, everyone would read our educational brochures before they ran into a scam, but they don't." Securities and Exchange Commission Harvey Pitt, on how the whole Enron debacle was put together as an educational exercise, Wired News, 30 January 2002 http://www.wired.com/news/business/0,1367,50125,00.html - - -recommendation - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Skip the SEC brochures and give Howard Schilit's "Financial Shenanigans" a read: http://www.amazon.com/exec/obidos/ASIN/0070561311/ditherati-20 --- 6.Drudge Report on Global Crossing Bankrupcy http://www.drudgereport.com/mattgcc.htm XXXXX DRUDGE REPORT XXXXX MON JAN 28 2002 20:21:38 ET XXXXX GLOBAL CROSSING BANKRUPTCY: GOP INSIDERS QUESTION DNC CHAIRMAN MCAULIFFE PROFIT, TURNED $100,000 INTO $18,000,000 **Exclusive** ENRON-stung GOPers are discreetly eyeing the collapse of GLOBAL CROSSING [which on Monday became the 4th largest bankruptcy in history] and its Chairman Gary Winnick, a top Democrat donor who helped DNC head Terry McAuliffe turn a $100,000 stock investment -- into $18,000,000! MORE McAuliffe arranged for Winnick to play golf with President Clinton in 1999 after his cash windfall. Winnick then gave a million dollars to help build Clinton's presidential library. A top White House source noted to the DRUDGE REPORT, with irony, the direct McAuliffe connection with Winnick and GLOBAL CROSSING. "McAuliffe is a guy who made millions and millions and millions off this GLOBAL CROSSING stock? And the company goes bankrupt. And he has the gonads to criticize anyone on ENRON!" blasted the Bush insider who asked not to be identified. "What did Winnick get for his money? Let's have congressional hearings! Stockholders should demand it! Will Mr. Clinton give back the money?" McAuliffe, in his role as chairman of the Democratic National Committee, has been a vocal opponent of the ENRON collapse, telling CNN this weekend: "The people out there who are hurt the most are the small people, and once again the wealthy special interests got to take their money off the table, and that's what we need to investigate." "The Bush administration is running fiscal policy the way folks at ENRON ran their company," McAuliffe has said. But with shares of GLOBAL CROSSING closing at just 30 cents on Monday, and trading suspended after the Chapter 11 deal was announced, McAuliffe faded from view. For McAuliffe, GLOBAL CROSSING turned out to be a bonanza. The stock had soared in the late 90s, when Winnick once bragged that he was the "richest man in Los Angeles." McAuliffe operated out of an office in downtown Washington that belonged to Winnick -- to help the mogul "work on deals." McAuliffe told the NYT TIMES's Jeff Gerth in late '99 that his initial $100,000 investment grew to be worth about $18 million, and he made millions more trading GLOBAL's stock and options after it went public in '98. Top GOP insiders were also gloating over GLOBAL CROSSING ties to other ENRON obsessives. A major fundraising dinner for Senator Tom Daschle was bought and paid for by GLOBAL CROSSING. Winnick gave thousands of dollars to top ENRON cop Rep. Henry Waxman during the last election, according to public records. But as everything blurs, and blurs again in the bankruptcy cycles of the fresh century, and in a twist that will ensure GOP operatives do not ride GLOBAL CROSSING all the way into shore: Former President George Bush once made a smart move by accepting stock in a start-up company instead of his usual speaking fee when he addressed an audience in Tokyo. Bush agreed to take shares in -- GLOBAL CROSSING LTD. in lieu of an $ 80,000 fee! McAuliffe's Winnick reportedly suggested that Bush take his fee in stock instead of cash, and Bush agreed. The Bush stock, at its high, was worth over $ 14 million. It is not known if he is still holding the scraps. Developing... --- 7. Richard L. Berke: Greed, Pain, Excesses (NYT) http://www.nytimes.com/2002/01/27/weekinreview/27BERK.html January 27, 2002 GREED, PAIN, EXCESSES. OH, WHAT A LOVELY ISSUE. By RICHARD L. BERKE WASHINGTON -- ONCE they express their requisite sympathy for stockholders and investors in Enron, many Democrats are downright giddy over the company's implosion. Not since Watergate and Richard M. Nixon's cozying up to corporate bigwigs wielding bags of money, they say, has their party had such an ideal vehicle to arouse the citizenry and skewer a Republican president as favoring monied interests. "It's Teapot Dome," said Jim Hightower, the former Texas agriculture commissioner who has built a career on speaking for the disenfranchised. "It's a perfect populist crusade." Though, unlike the Harding administration scandal, no one in this administration is known to have acted illegally regarding Enron. Stanley B. Greenberg, who helped devise a populist theme for Al Gore in the 2000 presidential campaign, said the Democrats' rallying cry in the November elections should be: "The greed is real. The pain is real. The excesses are real." And the reality is that the issue could be potent for the Democrats, though some are wary of rushing headlong into making Enron a political issue and caution that the company spread its bounty to both parties. Yet Enron was far more generous to Republicans and has closer ties with Republican officials in government. Republicans are especially vulnerable because Enron reinforces the long-held perception that their's is the party of big business and the rich. The White House is already a target because the administration is stocked with officials formerly involved with the oil industry in Texas. Even religious conservatives, a powerful constituency for the Republican Party, are grousing that their president is showing more fealty to corporate titans than Christian leaders. Adding to the image of a party more attuned to corporate interests than ordinary Americans was the recent election of Marc Racicot as Republican Party chairman. He refused to sever his ties to a law firm that has lobbied extensively for Enron and other companies. The latest New York Times/CBS News Poll, published today, underscores the image of a White House run by the upper crust. It reports that 61 percent of Americans say big business has too much influence in the administration. And 50 percent said the administration's policies favor the rich; only 14 percent said they favor the middle class. Democrats may have the best opportunity to capitalize on Enron if they do not retreat to the simplistic anti-big business slogans of decades past. Nearly a century ago, President Theodore Roosevelt scored by demonizing the Standard Oil Company as representing the evils of the newly sprouting corporate giants -- and shattering it into 34 pieces. While the age of trustbusting is long gone, Democrats could portray Enron as symbolizing the evils of a new corporate economy fostered by giant stock purchases and multinational companies. They can expand their argument and point to other disastrous business collapses, like Kmart, as evidence that corporations are running roughshod over working people. "If they're smart, the Democrats' strategy should be to make Bush into another shifty-eyed J. R. Ewing," said Kevin Phillips, the political analyst who wrote "The Politics of Rich and Poor." "If they dig deep enough, they can strike gold: that this guy has been up to his neck in every facet of the oil business in Texas, and it often hasn't reflected well in his judgment." But turning Enron into a big-business-versus-the-little-people bonanza for the Democrats could be more knotty than it seems -- and not just because Enron spread its largess to Democrats as well. For one thing, Democrats can no longer fully disassociate themselves from industry. President Clinton courted big business -- and it was his White House that presided over an era of prosperity for corporate America. There is also a history of populist crusades falling flat. Most recently, voters were not altogether convinced in the 2000 campaign when Mr. Gore ridiculed the Bush tax cut proposal as "a form of class warfare on behalf of billionaires." In the 1980's, the Democrats' drive to make villains of junk bond trading firms backfired, as did President Harry S. Truman's brazen seizure of big steel companies in 1952. "Standing up for the little guy will always be part of Democratic Party politics," said Senator Evan Bayh of Indiana, chairman of the centrist Democratic Leadership Council. "But we suffer from the stereotype of resenting people who have been successful even if they have done nothing wrong. We don't want to play into that stereotype." There is no question that Enron can help Democrats stir up the party faithful, just like Whitewater galvanized hard-core conservatives. The question is whether the Democrats can broaden the appeal of the issue. To do so, they cannot merely repeat the party's mantra that Republicans favor the rich, but would have to take the argument to the next step: not only that Republicans are responding to corporate interests, but that they are doing so at the expense of ordinary citizens. Even some religious conservatives have accused the administration of overlooking their interests in favor of big business. Many were furious when, at the Republican Party's winter meeting in Austin, Tex., this month, the party installed Lewis Eisenberg, an abortion rights activist who has contributed to Democrats, to head the party's drive to raise money. Mr. Eisenberg's appeal: he's close to business and knows how to get big donations. "It was a terrible appointment," said Gary Bauer, a conservative who ran for the Republican presidential nomination in 2000. "Couldn't they find a chief fund-raiser who actually agreed with the party's platform?" On the other side of the political spectrum, Mr. Hightower said it would not be sufficient for Democrats to assure voters that "we're on your side." He said the party needed to take its argument several steps forward. "We need to wrap up not just the corruption of money in politics but the actual damage to people and pensions and the disrespect for workers and the flim-flam of the new economy," he said. Recognizing that such populist appeals could succeed, Mr. Bush, in a striking change of tone, said last week he was outraged by the conduct of Enron, and noted that his own mother-in-law had lost more than $8,000 in Enron shares. AS part of their offensive, Republicans are seeking to shift the spotlight to Democrats who took Enron donations, and they portray the Enron debacle as a business scandal with no partisan bounds. In fact, White House officials are questioning why regulators in the Clinton administration did not pick up on the transgressions at Enron. Dismissing the Democrats as trying to politicize the Enron collapse, Dan Bartlett, the White House communications director, said, "The American people are savvy enough to understand the difference between political rhetoric and fact -- and the fact is that the administration did not make any attempts to help Enron." James Carville, the Democratic consultant, countered that the question is not whether the administration acted to save Enron. "It's not what they did when they went belly up," he said. "It's what they did when Enron had money." But, like many other Democrats, Mr. Carville is not free of Enron entanglements. He said he agreed to deliver a speech last October for the corporation for his usual big fee. The company went belly up, so he never could offer his words of wisdom. But chances are, his remarks would not have been about corporate greed. --- 8. David Shaw: Media Missed Clues to Enron's Troubles http://www.latimes.com/news/printedition/la-000006635jan26.story January 26 2002 THE FALL OF ENRON Media Missed Clues to Enron's Troubles By DAVID SHAW TIMES STAFF WRITER A Fortune magazine survey called it the most innovative company in the country--for six straight years. The New York Times said it was "a model for the new American workplace." The Dallas Morning News described it as "one of the most envied and respected corporations in the United States." Business Week looked at one of its pioneering ventures and said, "The risk is remarkably small." That "low-risk" broadband venture by Enron Corp., the billion-dollar, Houston-based energy trader, wound up with a $102-million operating loss in the second quarter last year and was but a prelude to a complete corporate collapse, the biggest bankruptcy in U.S. history. For the most part, until the Enron collapse was well underway, the nation's news media--including the presumably sophisticated financial outlets--missed a number of early warning signs and failed to alert the public to the company's potentially precarious situation. "When something this big comes as this much of a shock, it suggests that something has been very wrong with the journalism," says Robert Lichter, co-director of the Washington-based Center for Media and Public Affairs. John Olson, an investment analyst in Houston, was one of the few in his field--and in his city--who was not on the Enron bandwagon. He says there were "signposts out there for people to see, but the company kept giving the media head-fakes and playing hardball." Olson, of the Sanders Morris Harris Group, says a number of former Enron employees and associates repeatedly warned him to "be careful. . . . The numbers aren't what they seem to be." Jim Chanos, president of Kynikos Associates in New York, began issuing similar warnings in the fall of 2000 after reading a column in the regional Texas edition of the Wall Street Journal warning that the extraordinarily high price/earnings ratio for Enron and two other Houston energy companies suggested that "investors . . . could be in for a jolt down the road." That column prompted Chanos to do his own research and to start selling short on the stock--in effect, betting it would decline--and to talk to two other journalists who wrote relatively brief, early stories raising questions about the company. Media Ignored the Red Flags The warning signs? There was a major, longtime discrepancy between Enron's profits and its cash flow. Its return on investment also was remarkably low for such a high-risk venture. Its financial statements were incomprehensible. Its top executives repeatedly were selling huge quantities of the company's stock. A surprisingly large number of senior executives were leaving--68 of them over an 18-month span. All these red flags, many financial experts and journalists now say, should have triggered intense media scrutiny. Instead, says the New York Post's Christopher Byron--a longtime financial writer who's worked for Forbes, New York magazine, Esquire and the New York Observer--"too much of the media were part of the cheerleading squad for Enron." Did Byron take a hard, early look at Enron? No. "I'm in New York and I saw Enron as just an out-of-town energy trading company--obviously a . . . mistake in judgment on my part," he now concedes, echoing comments made by many other journalists. Why did most of the national media--and the home-state Texas media, for that matter--miss the Enron story? "I think it was in part a product of the bull market of the '90s," says Jim Michaels, whose tenure as editor of Forbes magazine from 1961 to 1998 featured many aggressive investigative stories on just such go-go companies as Enron. "Everyone was investing in the market, and the market was going up and up, and people didn't want to hear bad news," Michaels says. "I think there's been too much emphasis in recent years on these great success miracle stories, and too many reporters have gotten away from doing the hard, slogging reporting--looking at the footnotes in disclosure documents, wading through the dry-as-dust numbers and asking the tough questions about them that would have cast a great deal of doubt on the Enron 'miracle.' " But the media's failure concerning the Enron story was "part of a total failure by everyone, a complete breakdown in the system, in all the checks and balances," says Frank Lalli, editor of Money magazine from 1989 to 1998. "It was a failure by the Wall Street analysts who just went along for the ride, and by the auditors who were collecting so much money they couldn't walk away from it, and by the government agencies who are supposed to monitor these companies." Relying on the Analysts Like investors, many financial reporters rely heavily on stock analysts. But analysts often have an inherent conflict of interest. Companies such as Enron have considerable leverage over them, saying (implicitly, if not explicitly), "We support the analysts who support our stock," meaning they'll give their lucrative investment banking business to those firms whose analysts issue strong "buy" recommendations for their stock. That's why analysts get paid so much, says Gordon Howald, an energy analyst for Credit Lyonnais. "It's not because they write nice reports with glossy covers. It's because they help generate fees for their firms by taking a very, very optimistic view of a stock, even if they don't necessarily believe it." On Oct. 24, more than a week after Enron admitted a $618-million quarterly loss and a $1.2-billion drop in equity, 13 of the 16 analysts who rated Enron still recommended that investors buy the stock and only one recommended selling. Some reporters did ask tough questions of Enron and its analysts, and some did study disclosure statements and other documents, "but when the guys running the company are telling flat-out lies to you . . . and when the filings are fraudulent," Lalli says, "I think it's a tall order for somebody to expect the press to come in and take this very complicated company apart. "The press doesn't have subpoena power, and without that, the only way you can do the story is if you have someone on the inside, a whistle-blower who can tell you what happened and walk you through it." Ultimately, that's what helped the Wall Street Journal "blow the story open," in the words of Joseph Nocera, executive editor of Fortune. The Journal came relatively late to the story too, though. Enron was formed in 1985 and was a billion-dollar company by the end of the 1990s. Except for that one skeptical Texas column in September 2000, the paper didn't begin to thoroughly examine Enron's business practices in print until the last five months of last year. By then, Enron had been a highflier and a fast faller, with its stock price at less than half its peak. "You can always say you should have done more, sooner," says Paul Steiger, managing editor of the Journal. But when a company's lawyers and accountants are playing hiding games with their Securities and Exchange Commission disclosures, "it's very hard to crack," Steiger says. Once the paper's reporters began looking hard at Enron, "the Journal lapped the field," says Michael Hiltzik, a veteran business reporter at the Los Angeles Times. The Journal's breakthrough did not begin with a whistle-blower but with a resignation. To Rebecca Smith, who covers the energy industry for the Journal, the resignation in August of Enron chief executive Jeffrey Skilling was "the point of no return." She and several Journal colleagues had long been uneasy about Enron's rapid growth, high stock price, opaque accounting procedures and swaggering leadership. But when Skilling suddenly announced he was resigning for "personal reasons" just six months after taking the job he had coveted for years, Smith decided, "Something clearly was going on. "His quitting made absolutely no sense, and we know that when we say that," she added, "it really means that it does make sense but we just don't know enough yet to figure it out. "That's when I started to look seriously at Enron's 'black box' accounting." Wondering Where the Money Comes From Many other journalists also had long been dubious about Enron's meteoric rise. A few--very few--had even written about their concerns. Five months before Skilling's departure, for example, Bethany McLean wrote a story for Fortune magazine headlined "Is Enron Overpriced?" The story asked bluntly, "How exactly does Enron make its money?" and it essentially concluded that no one--not Wall Street analysts, not investors, not journalists--really knew because the company's business practices were "largely impenetrable . . . mind-numbingly complex . . . deeply frustrating . . . mysterious." "I'm pretty sophisticated," says Newsweek's Allan Sloan, who has long specialized in writing business stories that slice through the gobbledygook of balance sheets, "but I don't think I would have seen what was wrong with their numbers unless someone hit me over the head and pointed it out it to me." Not only were the company's financial statements opaque, but Skilling, former Chief Financial Officer Andrew Fastow, and founder and Chairman Kenneth L. Lay--who resigned this week--all were notorious for stonewalling or giving misleading answers to reporters' questions. Skilling called McLean unethical and hung up when she questioned him, and Lay and Fastow tried to persuade her editors that the company had no problems. Nocera, the Fortune editor, says he was "in the room when McLean asked Fastow point-blank" about two of the company's subsidiary partnerships that later became controversial, "and he said he couldn't talk about that for 'competitive reasons.' "It was a non-answer, given with a smile. And that was as far as he was going to go, and it was as far as we could go at that time." Other journalists had the same experience when Skilling resigned. He and Lay would not go beyond citing "personal reasons." (Skilling did subsequently concede that the sharp decline in Enron's stock price, from a high of $90 in August 2000 to $42.15 the day before he quit, played a significant role in his decision.) "We felt that unless he was really sick . . . there was something fishy, and we did some reporting and we talked to both of them, on and off the record . . . but we couldn't get any more," says Steve Shepard, editor in chief of Business Week magazine. James Cramer, co-host of CNBC's "America Now," wrote in his column at http://www.thestreet.com on the day Skilling left: "If Enron isn't disclosing what the reasons for the resignation are, we have to presume that it is something so horrendous and horrible that we can't own the stock. I know I won't touch it." Peter Eavis, senior columnist for the Web site, had raised questions about Enron's financial status three months before Skilling quit and again a month before he resigned. Most critics of the media say that if other reporters weren't already alerted to potential problems at Enron, they certainly should have put on their gumshoes after Skilling left. "He was the architect of all their major strategies, and we should have been a lot more vigilant when he left so soon," Shepard says. The editors of the two biggest newspapers in Texas, the Dallas Morning News and Enron's hometown Houston Chronicle, say they, in particular, should have pursued the Enron story much more aggressively. But less than a month after Skilling's resignation, terrorists attacked the United States, and that story quickly seized the attention--and the resources--of most news organizations. The Wall Street Journal is primarily a business newspaper, though, and while its staff devoted enormous time and effort to the terrorist attacks on the World Trade Center and the Pentagon, Journal reporters vigorously pursued Enron too. Smith and John Emshwiller, a respected investigative reporter at the Journal, began digging. Two months later, when Enron reported a $1.01-billion after-tax charge, resulting in the $618-million third-quarter loss, Smith and Emshwiller already had in their possession internal Enron documents concerning limited partnerships that had been run by the company's chief financial officer. That, they wrote in the next day's paper, "raises anew vexing conflict-of-interest questions." The day their story ran, Enron stock dropped 10%, to $32 a share. Most other mainstream news media did not immediately follow up on either the Enron disclosures or the Journal story. The Los Angeles Times, for example, which had aggressively covered the controversies surrounding Enron during California's energy crisis earlier last year, didn't publish a story on Enron's third-quarter loss until two days after it was reported, and even then gave it only four sentences as the second item in a markets roundup. The New York Times, widely regarded as having the best business section of any general-interest newspaper, wound up crediting the Journal when it began to accelerate its own Enron coverage last fall. Smith and Emshwiller continued to report and to write and to push Enron executives to say more than they customarily had--and Enron's stock price continued to drop. It fell for 10 straight days, closing at $11.16--a plunge of 65%--before rallying briefly and then nose-diving into oblivion; it was 26 cents a share Dec. 2, when the company filed for Chapter 11 bankruptcy protection. Even that cataclysmic event--the collapse of the seventh-largest company in the country in an already shaky economy--wasn't big news in most of the mainstream media. It merited only two sentences on the ABC, CBS and NBC evening news shows and didn't make Page 1 in the Washington Post, Boston Globe, Philadelphia Inquirer, USA Today, Denver Post or Detroit Free Press, among many others. (It did make Page 1 of the New York Times, Los Angeles Times, Dallas Morning News and Houston Chronicle, though, among others.) The financial press jumped on the bankruptcy story, but it wasn't until early this year that Enron became a Page 1 story. The widespread coverage began after Enron's accounting firm, Andersen, admitted destroying documents and it was revealed that the company had more than 3,500 partnerships, several hundred of them in offshore operations. The federal government began investigating, Enron insiders began talking, internal documents began leaking and most of the mainstream media picked up on the story as a political scandal. "Journalists love politics, and they tend to see the world in terms of politics," says Lichter of the Center for Media and Public Affairs. Indeed, several major newspapers--the Wall Street Journal, New York Times, Los Angeles Times and Washington Post--printed stories about Enron's contributions to, influence on and/or connections with the Bush administration long before the company's financial problems became news. "Major newspapers are just not going to devote the resources to a business scandal that they'll devote to a political scandal," Fortune's Nocera says. --- 9. http://www.salon.com/tech/books/2002/02/13/survival/index.html Evolution, Enron-style Not all fast-mutating organisms flourish. Some go extinct. By Amol Sarva Feb. 13, 2002 There is a '90s way of doing business that new economy companies "get," and old economy companies create committees to study. It has much to do with flat hierarchies, innovation, casual clothes and foosball tables. It's the theme that ran through every issue of the Industry Standard, every Silicon Valley mission statement and every recent book by "pop" strategy gurus like metaphor-spinner Geoffrey A. Moore or Wired editor Kevin Kelly. And it is exactly this cluster of ideas that is at the heart of "Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company," a new book by Seth Godin, Fast Company editor and self-proclaimed "agent of change." The twist of Godin's approach is his choice of master narrative: an evolutionary approach to business. On one level, this is just another vapid gimmick connecting a sexy metaphor to the same old recycled management fads: Unleash your company's "mDNA" to make it "zoom"! A clearance-counter library of variations exists on this theme, from "business judo" to "chessmaster strategy." But on another level, Godin's topic gestures at a genuinely interesting idea. The underlying observation of "Survival" is that Darwinian evolution by natural selection is a theory of change for all complex systems -- not only in organic systems but in any system with finite resources and reproducing individuals. What biology has learned by studying the struggle for survival can inform us as we think about the struggle of products for market share, firms for talent, countries for a tax base or start-ups for venture capital. Natural selection is more than a mere metaphor for the dynamics of business. It is actually at work in economic systems, and there are likely to be common tendencies between ecosystems and markets for strategists to exploit. Darwinism has a long history of application outside biology -- from Herbert Spencer's Social Darwinism to Richard Dawkins' attempt to identify the "genetic" nature of cultural change. The use of evolutionary ideas to understand business is inevitable. But Godin does nothing to take us past the gimmicky metaphor approach to evolution. The appeal of the evolutionary approach should be that it provides a genuinely scientific framework for understanding market dynamics. Godin's goofball "zoometry" (meant to be the study of business evolution) is no such thing. He ends up offering a bunch of familiar prescriptions: Embrace change, reward performance, take risks, compete ruthlessly. It's nothing any freshly minted MBA wouldn't say. What he misses is much more important: Nature is trickier than that. It's often bureaucratic and resistant to change. It sometimes kills the fittest instead of rewarding them. It usually avoids risky moves and often appears to be pushing noncompetitive, cooperative behavior. Nature is a subtle thing. If Godin's science is dubious, his timing is worse. This is the wrong moment for yet another how-to guide to doing business on "Internet time." The new economy is firmly in recession. The greatest dot-coms are limping. Major sectors from manufacturing to transportation are reeling. And yet Godin is still telling us to take lessons from Amazon, or learn from the tactics of spammers. In boom time, everybody's a genius. But in a down-market, the usual drivel won't do. Consider, for example, the case of Enron. Godin doesn't discuss Enron directly in "Survival," but his prescriptions for evolutionary business success read like a list of everything Enron did right through the 1990s: Shed physical assets, build intellectual capital, bring competition to the workplace, encourage innovation, push bold strategies, pioneer new markets and so on. On the new economy scorecard, Enron was a management marvel. In retrospect, the recklessly aggressive strategy and obsessively competitive structure were precisely the things that Enron did wrong. Problems were piling up well in advance of the accounting scandals -- profits were down, growth was sluggish, big bets were coming up losers and observers were starting to get suspicious. Does Godin's reading of evolution recommend a better way? Quite the opposite. Godin goes on and on about change -- the kind of change Enron specialized in. For Godin, change is constant, pervasive and a force of obsolescence. Most companies, especially big ones, are bad at handling it and have developed mechanisms that specifically resist it. Yet, nature shows that you must embrace change. Survival depends on adaptation to the slightly warmer climate, or the predator's better vision, or the sudden disappearance of a key food item. Species change over generations because natural selection prefers particular variations over others -- the lighter coat or the better camouflage -- and these advantages are passed on by the successful to their numerous offspring. Companies that don't follow this drive risk extinction. Enron was a paragon of Godin-esque values, particularly in respect to "change." CEO Ken Lay responded aggressively to a changing regulatory environment in gas delivery by merging into and then taking over a larger rival. Lay and his McKinsey consultant, Jeff Skilling, radically redirected the company into commodities trading. They invented a market for energy supplies and came to dominate it. Then they increased the sophistication of the derivatives contracts they traded, created new markets for commodities from bandwidth to weather and brought it all online in a hurry -- relentlessly innovating ahead of the competition. They globalized, undertaking projects from Europe to Brazil to India. And they diversified, moving into water and pollution emissions. Enron knew how to change because it was set up to encourage innovative thinking. Godin rails against the usual culprits of corporate torpor: committees, skeptics and bureaucracy. Well, Enron had none of that. Initiatives were created through a decentralized approach where anyone could contribute to the marketplace of ideas. An executive from the London office, Louise Kitchen, won big for secretly developing EnronOnline from the bottom up -- contra management's stated strategy -- and launching it into blockbuster success. When one executive originally came to Skilling with the idea for a bandwidth exchange that was facing opposition from his superiors, Skilling told him simply to ignore the opposition and proceed covertly. Enron kept a dizzying pace, shifting its business from pipelines to gas trading to financial derivatives to fiber-optic bandwidth in just 10 years. But suspicions about all that evolution began to rise -- especially about Enron's $1.5 billion bet on bandwidth trading -- when Blockbuster pulled out of a key partnership in March 2001. In July, the division's revenues were revealed to be a pitiful $16 million and the entire bandwidth operation was shuttered. Azurix, Enron's water business, had already been stumbling and EnronOnline appeared merely to be cannibalizing its own offline cousin. The Dabhol power project in India, over budget and past schedule, was limping. And California's energy crisis had brought intense scrutiny on the practices of Enron's core trading business. Investors were worried that its fundamental strategy was struggling, and later they found out that it had been. Godin's change-mongering not only makes for a reckless management style, it also gets the biology wrong. Unlike Enron's transformations, the hallmark of evolutionary change is that it is slow. It takes generations for minor mutations to accumulate into a big change in the species. But Mother Nature seems to prefer it that way. Big changes often yield deadly instability, while refinements permit steady, meticulous improvement on a working design. And by forcing each change to prove itself, selection makes sure to test alternative paths to the big adaptations. Since individuals mutate one at a time, there's also lower risk of losing the whole species. In the grips of an "innovate or die" mantra, Enron regularly placed huge bets on major projects -- India, bandwidth, water. But nature usually waits to see a mutation start to stick in one place before spreading it too far around, not because nature is cautious but because this is what works. Godin himself applauds Amazon for its incremental approach of constantly running small trials of new ideas on its Web site, and eliminating the ones that don't work. But he misses the crucial difference between a new home page at Amazon, and the type of change embraced by a company like Enron. The former variety moves away from the core business in steps, with small bets on many different approaches, yielding large-scale results after much iteration. Of course, a competitive organization is the sum of its people. So Godin recommends applying natural selection indoors as well: rewarding performers for their contributions, punishing laggards, encouraging innovation and constantly providing performance feedback. Some mix of these familiar themes is in everything written on the topic, but Godin tweaks the "survival of the fittest" elements. He thinks companies should regularly fire people for performance (make them struggle for survival), and demand more innovation from even the least-skilled workers (even janitors should be "knowledge workers"). Again, Enron fits Godin's bill. Enron worked hard to cultivate the right people and the right culture. It rewarded performance with big cash and stock bonuses, providing luxuries like on-site concierge service and massages. One executive called it "the best meritocracy in business." It stocked the ranks with hundreds of Ivy League and Stanford MBAs in entry-level positions, and then set them to compete against each other. The Performance Review Committee lived to "rank and yank" -- constantly running performance reviews, ranking everyone against their peers and firing the bottom 15 percent. The result was a mercenary culture where traders locked their desks to keep their colleagues from stealing their work and where orders were ignored if they didn't match selfish interests. Even as Enron worked to save itself last September, top traders were heading straight out the door to competitors. Enron's injection of free market absolutism created a Wild West culture of backstabbers. Even nature is not so cruel. Examples of altruism and cooperative behavior abound. Chimps and wild dogs share their food. Many kinds of animals give predator alarm calls, even when this draws extra attention to the individual making the warning. Even vampire bats share blood with less lucky hunters. The traders at Enron didn't seem inclined to such behavior, nor were there mechanisms to encourage it. Nature's function is far subtler that "dog-eat-dog," an observation that requires digging deeper into biology than Godin manages. The danger of Godin's sloganeering, simplistic approach to applying Darwinism in business is the complexity of the systems themselves. "Survival" is little more than a compendium of the usual management clich�s recast in a Darwinian vocabulary. Converts to this form of Darwinism beware. Well-meaning but naive interventions can lead to disastrous effects as unforeseen impacts ripple through the system. As Enron implemented one extremist approach after another, it grew to be a bizarre, unnatural place. Ultimately, as much-touted new projects failed to deliver and growth began to stagnate, a final lesson of Darwin's became evident: Nature doesn't work by fixing its mistakes; it works by eliminating them. About the writer Amol Sarva is a member of the Stanford Philosophy Department, and is working on a book called "Competing With Darwin: Surviving the Natural Economy." _______________________________________________ Nettime-bold mailing list [email protected] http://amsterdam.nettime.org/cgi-bin/mailman/listinfo/nettime-bold