Re: <nettime> William Gibson's "Pattern Recognition" and Ethnomathematics

[Greg Little <tohu777@yahoo.com>]

DJ Spooky - WHAT are you talking about???

>Gibson understands ADVERTISING as a kind of
> Situationist 
> detournement

> detournement has become the global carnival of NOW.

(I'm sitting here with a scowl, lookin like "Tricky"
Dick Cheney trying to take a dump)

"NOW" is all vended, Spooky (and at a very arbitary
market value)...

If you've read Thomas Frank (I'm assuming you have),
but didn't appreciate him on the first go-round--then
crack him back open!

Advertising works to reify false value--nothing more.

The "d�tournable bloc" is co-extensive with the sum of
all ranging, grassy corporate parks; and is integral
with corporate policy and corporate
lingo...Advertising d�tournement devolves to the Taco
Bell chihuahua selling Geico insurance.

"...leaving the imbeciles to their slavish reference
to 'citations.'" sez the User's Guide to D�tournement;
but the PRACTICE - or, at least, simulation - of
d�tournement in advertising (vending n'importe quoi)
is all archly allusive, all deafening resonant
feedback of savvy, without caesura in which to nest
CRITICAL REFLECTION...

"It is the most distant d�tourned element which
contributes most sharply to the overall impression..."
sez the User's Guide; but if the metastatic, colonial
forces of the market have surveyed & assessed every
last corner of the Territories - urban to shitheel -
whence the force of the d�tourne, Spooky?

Coke & a smile,

- Greg Little

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