Re: <nettime> Quick Review..

On Sun, Sep 9, 2018 at 3:50 AM David Garcia <[email protected]> wrote:

... the new transgressive sub-cultures on the right.. what they have brought to the table in 2016 was an effective trajectory (masterminded to some degree by Bannon who was quick to understand the dynamics at play) from the back alleys of the internet to the principal seats of government. This is a 'trick' or 'mind-set' that equivalent sub-cultures on the left badly need to learn.

What Bannon and his fashy friends did was update the Gramscian theories of the right, so as to shift from their initial strongholds on radio and TV to the new medium and cultural landscape of the Internet. On right-wing theories of hegemony, see the 1994 article "Gramsci Rush" (https://bad.eserver.org/issues/1994/12/bertsch). I would say that the "trick" is not simply the shift to the net, we can't learn anything new from that. The trick is taking hegemony seriously in the quest for popular alliances and state power.

best, BH

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