| Nina Temporär on Sat, 10 Nov 2018 23:37:13 +0100 (CET) |
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| <nettime> Campus Berlin / Re: back to normal |
Btw, I couldn’t find one single newspaper correctly analysing the situation. (International press review) Actually the protesters didn’t win, but google delivered a perfect media stunt: The truth is google nevertheless pumps 14 million into renovating the building, remains The main tenant, just gives the space away for 5 years, and only invited 2 handpicked And google-friendly organisations to what they advertise as „social center“. One of them is a „google impact“ laureate, the other one gets depicted as social fundraiser Platform while not mentioning its other end of the tail with a think tank promoting to shift social Responsibility to the private sector. I guess the advertising agency specialising in „experiential Marketing“ that the fundraiser works with has recommended that sharing a space with an institution Hosting 15 homeless teenagers makes for the best 3D experience for its stock holders. Perfect example of social washing, not backing down. Funny enough, though, the fact that the protesters can yet capture some kind of victory from this, derives from that obviously neither journalists nor politicians are using a search engine for vetting the news google’s marketing department delivers to them :) |
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