| antibiotico 0 1 on Sun, 27 Oct 2002 19:14:01 +0100 (CET) |
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| [nettime-lat] TRANSMEDIA2002 |
TRANSMEDIA2002 15 SECONDS OF FAME ART ON A VIDEO BILLBOARD http://www.year01.com/transmedia2002 10.24.02 - 11.15.02,� 24/7 broadcast RoadSide TV video billboard - Yonge/Isabella,� Toronto opening launch: October 24 @7pm - Brownstone Bar, 603 Yonge Street programmed by Year Zero One "In the future everyone will be famous for 15 minutes" - Andy Warhol Fame is elusive, transitory, expensive and always in your face. In our expedient and saturated media culture, is Warhols 15 minutes too long? Year Zero One, a Toronto based on-line artist run network, presents TRANSMEDIA 2002 - FIFTEEN SECONDS OF FAME, a three week site-specific exhibition of 12 media artists from Canada, Mexico, USA and England. The bi-annual exhibition will debut October 24 @7 pm on RoadSide TV's large video billboard at Yonge and Isabella in downtown Toronto. During the course of the show, which runs from October 24 to November 15th, fifteen second media artworks will appear every 2 minutes, 24 hours a day, 7 days a week. Featured in this year's exhibition are works that range from an ad for "Celibritoy" to an allegorical bio tech nano-opera. Art on Video Billboards Year Zero One first introduced video art to a public audience by utilising a large advertising billboard in Toronto in an event called Transmedia 2000.� It was the first of its kind in Canada and set a new standard by which public art, in the age of outdoor digital technology could be viewed. Like conventional advertising, which loops endlessly in compressed time slots, the artists in TRANSMEDIA 2002 were faced with the challenge of expressing their vision in a standard 15 second ad segment. The works in TRANSMEDIA 2002 hyphenate our daily experience, momentarily transporting viewers from their usual activities to consider art as part of daily life. The video billboard displaying this year's TRANSMEDIA 2002 was generously donated by RoadSideTV. The Art AMBER - Ricardo Rendon,� Mexico The idea of a virtual body - the perfect commodity of the post-industrial age.� Like any other electronic information, this body guarantees your complete satisfaction. Thousands of pornographic images represents any kind of body; cheaply produced and easily distributed. The virtual pornography is free of infection, without any kind of physical and emotional risk. No possibility of physical contact other than the keyboard or the mouse click. Virtual pornography is an intimate exercise of fantastic imagination and introspection. All that we save on our hard drives surely represents an image of ourselves. BUS STOP - Maris Mezulis,� Canada How long will this salaryman wait for the bus? CELEBRITOY - Alistair Gentry,� UK Celebritoy represents the advertising industry�s logical (or illogical) next step. It�s an advertisement for a product that exists but is not directly purchasable. 15 SECOND BLOWJOB - Michael Alstad,� Canada Andy Warhol created the seminal film Blow Job in 1964, the year I was born.� He extended the duration of his early silent works by having them projected at a slower rate than what it was originally shot at (16 frames per second instead of 24).� For Transmedia 2002 I had to speed things up a bit, the 35 minute Blow Job has been condensed into 15 seconds - the duration of a standard video billboard ad slot. THE HUB - Jason Bader,� USA The Hub is a metaphorical video artwork relating to the idea of how a hub works in a networking environment to how an intersection works in a physical environment. This is the second version of this work, reducing the original 3 minutes to 15 seconds. The image captured within this work is one of the busiest intersections in Los Angeles and America. The video shows the activity (or absence thereof) of Los Angeles at 4:15 AM. The viewer then gets a glimpse into 5 different times during the day to see the massive contrast of activity at that intersection. LIVE IN INFAMY - Jillian McDonald,� Canada One year after the WTC was attacked, there has been a spotlight on official memorials: TV network executives have promised to exercise caution in their use of alarming images, already burned into the collective memory. This detail of the falling buildings I saw without leaving my Brooklyn doorstep is covered with poppies - living memorials at once fragile, ephemeral, and alive. LIPSERVICE - David Jhave Johnston, Canada All human life arises from a mysterious ocean of swirling energy, immersed in time so vast it's beyond comprehension while our multiplexed identities frolic onward, demanding immediate gratification, requited love and reciprocated desire.� Lipservice is dedicated to the coexistent paradoxes of fame and famine in one flesh MISS CANADIANA - Camille Turner,� Canada This video encapsulates highlights of the prestigious "Miss Canadiana Pageant" which earns an "all Canadian girl" the opportunity to make appearances across Canada and internationally to promote Canadian culture. Who will she be? NOTE TO SELF - Michelle Kasprzak,� Canada Note to Self is an fantastic illustration of inserting private� thoughts into a public space.� Imagine having the ability to transmit warnings, messages, and reminders to yourself via the landscape of the city.� If the city were a "programmable" space in such a way, this customization of the public environment would be both utilitarian and playful at the same time. PARTHENOGENESIS -� Marina Zurkow,� USA Rumi asked, "What is the heart? It is not human, and it is not imaginary." Parthenogenesis is an animated, allegorical nano-opera. It uses a vocabulary of mutated, pictographic icons to tell the story of loneliness, heartbreak, and renewal.� This piece was made in the aftermath of Sept. 11th with the hope that out of heartbreak, compassion can come. PLAISANCE - Isabelle Hayeur,� Canada Time appears suspended above this peaceful district of the city of Chicoutimi (Quebec) In this quiet world, everyone has its place under the sun and its sightseeing on the waterfall. Plaisance proposes a critical view on a rather widespread type of rural development. This short animation raises the question of responsibility - for our planning of space and for our imaginative powers. The media promotes our common taste for the grandiose and the landscape spectacle. When we see things in close-up, we can only have one point of view on them. That's why I wanted to show this postcard off-screen. SWEET OR SALTY (Madonna's Poor Days) - Ana Rewakowicz,� Canada Sweet or Salty (Madonna's Poor Days) refers to the construction of cultural identity in the context of stardom. In this piece, coming from personal experiences of being compared to Madonna, I impersonate her to examine how the image of a star creates a longing and a sense of endless possibilities. The title of the video references Madonna's line from her interview, in which she describes her poor days in New York when she was eating popcorn for dinner while watching films. She once said, "the only thing that I keep in the fridge is popcorn". I use this line as a pertinent example of the American Dream with its promotion of becoming anyone you want (a star) from 'nothing'. The works exhibited in TRANSMEDIA� 2002, along with artist statements and bios, are available for viewing on-line at: http://www.year01.com/transmedia2002 Year Zero One gratefully acknowledges their supporters who made TRANSMEDIA 2002 possible: The Canada Counci for the Arts, Ontario Arts Council, Toronto Arts Council and RoadSide TV. � Pubicist: Dara Rowland Dara Rowland & Associates 675 King Street West, Suite 206 Toronto ON Canada M5V 1M9 Telephone: 416-916-7377 Fax: 416-916-7375 [email protected] � >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> YEAR ZERO ONE is an on-line artist run centre which operates as a network for the dissemination of digital culture and new media through web based exhibitions, an extensive media arts directory,� and the YEAR01 Forum - an electronic art journal. http://www.year01.com <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< � � � _________________________________________________________________ MSN. 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